From PIXAR story artist Shion Takeuchi

• Interesting parallels between giving a sermon and telling a story.
• “5 Reasons People Check Out of Your Sermons”- replace “sermons” w/ “film”- still works! http://tiny.cc/801yhw  
• 1) You did not grab my attention in the beginning. - you have 30 seconds. 
• 2) Tension- I need to care about the problem that you’re trying to solve. Put me on the edge of my seat and make me long for a solution.
• 3) You never communicated a compelling bottom line.
• 4) You spoke at the same speed the entire talk. - pacing is important.
• 5. You never engaged my heart. - both sermons and films, they gotta be emotional!